LEADERSHIP TEAM
As Co-Founder and CEO of Phusion Projects USA, Jaisen Freeman works with the executive team to manage the business and its growth, focusing on domestic corporate strategy and product innovation. As part of his work at Phusion, he oversees the development and introduction of all Phusion Projects brands into the market place and the development of the sales and distribution networks in the USA. Mr. Freeman graduated with a business degree in marketing and has an M.B.A from The Ohio State University, where he was a four-year letter winner and captain of The Ohio State University’s varsity hockey team. He is also a graduate of Harvard Business School’s Owner/President Management Program.
As Chief Marketing Officer for Phusion Projects, Sam is responsible for all things under the marketing umbrella. Her team’s responsibilities range from product branding and innovation, social & paid media buys, influencer relationships, in-store programming & all brand activations and sponsorships. Sam has spent 15 years in the CPG industry, and previously worked at Anheuser Busch, Pabst Brewing, Acosta Sales & Marketing and Twitter.
As Chief Sales Officer for Phusion Projects, Brian Sedra is responsible for company sales across all classes of trade for our Malt and Spirits businesses. He also serves as a member of the company’s executive leadership team where he partners to drive meaningful collaboration across commercial and operating functions of the business. Brian joined Phusion Projects in 2022 and brings over 20yrs of leadership experience in Beer, Wine, Spirits, and traditional CPG categories. Functionally, his experience includes Sales, Marketing, Finance, Operations, Innovation, and M&A with companies like Anheuser-Busch InBev, Bacardi USA, Treasury Wine Estates, and most recently, XED Beverages, a disruptive startup backed by the Bronfman and Zuckerberg families. Brian holds degrees in Business, Spanish, and Political Science from the University of Arizona. Brian volunteers his time through youth athletics and the Knights of Columbus; he resides outside Cincinnati, Ohio with his children. Outside of work and family, his interests include travel, entertaining, and connecting with the local community.

JAISEN FREEMAN
MANAGING PARTNER
As Co-Founder and CEO of Phusion Projects USA, Jaisen Freeman works with the executive team to manage the business and its growth, focusing on domestic corporate strategy and product innovation. As part of his work at Phusion, he oversees the development and introduction of all Phusion Projects brands into the market place and the development of the sales and distribution networks in the USA. Mr. Freeman graduated with a business degree in marketing and has an M.B.A from The Ohio State University, where he was a four-year letter winner and captain of The Ohio State University’s varsity hockey team. He is also a graduate of Harvard Business School’s Owner/President Management Program.

JEFF WRIGHT
MANAGING PARTNER

TED MCELROY
CHIEF OPERATING OFFICER

SAMANTHA CATALINA
Chief Marketing Officer
As CMO for Phusion Projects, Sam is responsible for all things under the marketing umbrella. Her team’s responsibilities range from product branding and innovation, social & paid media buys, influencer relationships, in-store programming & all brand activations and sponsorships. Sam has spent 15 years in the CPG industry, and previously worked at Anheuser Busch, Pabst Brewing, Acosta Sales & Marketing and Twitter.

BRIAN SEDRA
Chief Sales Officer
As Chief Sales Officer for Phusion Projects, Brian Sedra is responsible for company sales across all classes of trade for our Malt and Spirits businesses. He also serves as a member of the company’s executive leadership team where he partners to drive meaningful collaboration across commercial and operating functions of the business. Brian joined Phusion Projects in 2022 and brings over 20yrs of leadership experience in Beer, Wine, Spirits, and traditional CPG categories. Functionally, his experience includes Sales, Marketing, Finance, Operations, Innovation, and M&A with companies like Anheuser-Busch InBev, Bacardi USA, Treasury Wine Estates, and most recently, XED Beverages, a disruptive startup backed by the Bronfman and Zuckerberg families. Brian holds degrees in Business, Spanish, and Political Science from the University of Arizona. Brian volunteers his time through youth athletics and the Knights of Columbus; he resides outside Cincinnati, Ohio with his children. Outside of work and family, his interests include travel, entertaining, and connecting with the local community.