Alcohol misuse, underage drinking and drunk driving are serious, industry-wide issues that we would all like to see solved. At Phusion Projects, LLC, we have a vested interest in the safe and responsible consumption of our products by adults of legal drinking age. As a responsible member of the alcoholic beverage industry we take seriously our obligation to market our products only to adults 21 and over.
We go above and beyond federal and state labeling requirements with multiple labels on all Four products that prominently show that the beverage contains alcohol. Our labels and marketing materials clearly state our message: if you’re 21 or older and choose to drink, please drink responsibly. If you’re under 21, respect the law and don’t drink.
We have strict standards for our retailers to ensure products are sold only to adults 21 and older. Phusion works with retailers to provide free point-of-sale materials that reinforce the importance of asking for ID when selling any alcoholic beverage.
We strongly believe retailers that sell our products to minors, and individuals who purchase them illegally, should be prosecuted to the fullest extent of the law.
Responsible alcohol consumption requires cooperation from everyone – federal, state, and local governments, law enforcement, retailers, community leaders, parents and consumers. We are proud of the work we do to ensure our products are used properly and only by adults of legal drinking age. But we can’t do it alone. Everyone should work together to ensure that our products, and all alcoholic beverages, are consumed safely and responsibly.
Responsible Drinking Resources:
For Schools and College Campuses:
College Drinking – Changing the Culture
Stop Underage Drinking
National Institute on Alcohol Abuse and Alcoholism